Privacy Policy

1. Who we are
Duchess China is a trading name of DC 1888 China Limited, a company registered in England and Wales under company number 16820558. Our registered office and factory is at Duchess Works, Uttoxeter Road, Longton, Stoke-on-Trent ST3 1PB.
We are the controller of the personal data described in this notice. We are registered with the Information Commissioner's Office under registration number [ICO number].
For any question about this notice or your personal data, contact us at:
• Email: ku.oc.8881anihc-ssehcud%40seiriuqne• Post: Data Protection, DC 1888 China Limited, Duchess Works, Uttoxeter Road, Longton, Stoke-on-Trent ST3 1PB.• Telephone: +44 1782 313061
We are not required to appoint a Data Protection Officer.
2. What this notice covers
This notice explains how we collect and use personal data about people who:
• visit our website;• send us an enquiry by the website form, email, telephone or social media;• buy from us or work for one of our business customers, including hotels, restaurants, retailers and brands;• supply goods or services to us, or work for one of our suppliers;• visit our factory, including factory tours and our factory shop; and• receive our marketing.
Purchases through our online shop are also processed by Shopify. Our current and former employees, and job applicants, are covered by a separate privacy notice, which is available on request.
3. Personal data we collect
Information you give us. When you make an enquiry, place an order or work with us, we collect:
• identity and contact details: name, job title, company, email address, telephone number, delivery and invoice addresses;• the content of your enquiry, and any files you upload, such as artwork, logos or briefs;• order, quotation, invoicing and payment records (we do not store full card details — card payments are handled by our payment providers);• correspondence with us, including notes of calls and meetings; and• your marketing preferences.
Information collected when you use our website. Our website provider records technical data such as your IP address, browser type, pages visited and the date and time of your visit. Where you agree, we also use cookies to understand how the site is used (see section 11).
Information collected when you visit our factory. We record visitor names, companies, and arrival and departure times for safety and fire evacuation. CCTV operates around the site, including visitor areas and the factory shop, for security and safety.
Information from other sources. We may obtain business contact details from your colleagues, from introductions by agents or designers working on a project, from Companies House and other public registers, and from your public company website or professional social media profile.
We do not ask for special category data (such as health information). Please do not include it in an enquiry unless you need us to know about an access or mobility requirement for a factory visit.
4. How we use your data and our lawful basis
We only use personal data where UK data protection law gives us a lawful basis.
What we use it for Lawful basis
Replying to your enquiry and preparing quotations, samples and designs. Steps at your request before entering a contract; otherwise our legitimate                                                                                                                                         interest in responding to business enquiries.
Fulfilling orders: production, delivery, invoicing, payment and after-sales. Performance of a contract.Legitimate interests in running our business
Managing our relationship with business customers and suppliers, Legitimate interests in running our business.including contacts at those organisations.
Keeping accounting, tax and VAT records. Legal obligation.
Sending marketing about our products and services. Consent, or legitimate interests for existing business customers (section 5).
Running, securing and improving our website. Legitimate interests in operating a secure, working website.
Analytics and non-essential cookies. Consent.
Recording factory visitors and operating CCTV. Legal obligation (Health and Safety) and legitimate interests in security.
Making arrangements for an access or mobility need you tell us about. Your explicit consent.
Establishing, exercising or defending legal claims. Legitimate interests.
Where we rely on legitimate interests, we have weighed our interests against yours. You can ask us for details of that assessment.
You do not have to give us your data, but without contact details we cannot reply to an enquiry, and without order details we cannot supply goods. We do not make decisions about you by automated means alone.
5. Marketing
We send business contacts occasional news about our products, services and new work. If you buy from us as a business, we may email you about similar products and services unless you tell us not to.
We will only send marketing to private individuals, sole traders and partnerships with their consent, or where they have bought similar goods from us and did not opt out.
Every marketing email includes an unsubscribe link. You can also opt out at any time by contacting us (section 1). We never sell your data, and we do not share it with other companies for their own marketing.
6. Who we share your data with
We share personal data only where needed for the purposes in section 4:
• Service providers acting on our instructions: our website host Moto CMS, online shop platform Shopify, email and IT providers Ionos, accounting software Sage, payment processors, and IT support;• Couriers and freight forwarders, to deliver your order;• Professional advisers, including accountants, auditors, lawyers and insurers;• Our bank and finance providers, where needed to administer our facilities;• HMRC, the police, regulators or courts, where the law requires it; and• A buyer, investor or successor, if all or part of our business is sold or reorganised, under a duty of confidentiality.
Our service providers may only use your data on our instructions and must keep it secure.
If we work on a project you have commissioned, we will not publish your name, branding or the work on our website or social media without your permission.
7. International transfers
Some of our service providers store or process data outside the UK — for example, Shopify (Canada and the USA) and our website host United Kingdom.Where data leaves the UK, we make sure it is protected by one of the following: UK adequacy regulations for the destination country, including the UK–US Data Bridge for certified US organisations; or the ICO's International Data Transfer Agreement or Addendum. Contact us for more information about the safeguards used.
8. How long we keep your data Data How long we keep it
Enquiries that do not lead to an order. 2 years from our last contact.
Customer and supplier records, orders, quotations and invoices. 6 years after the end of the financial year they relate to.
Design files and artwork for a commission. For the life of the customer relationship, then 6 years, to make repeat orders.
Marketing contacts. Until you unsubscribe, or 2 years without engagement; we keep a suppression                                                                                                                                                                                record so we do not contact you again.
Factory visitor log. 2 years.
CCTV footage. 30 days, unless needed to investigate an incident.
Website analytics data. 14 months.
After these periods, we securely delete or anonymise the data.
9. Security
We use appropriate technical and organisational measures to protect personal data, including access controls, password-protected systems and limiting access to staff who need it. If a breach occurs that is likely to put you at risk, we will tell you and the ICO where the law requires us to.
10. Your rights
Under UK data protection law you have the right to:• access the personal data we hold about you and receive a copy;• correct data that is inaccurate or incomplete;• erase your data in certain circumstances;• restrict how we use your data in certain circumstances;• object to our use of your data where we rely on legitimate interests, and to direct marketing at any time;• data portability, where we process data by automated means on the basis of consent or contract; and• withdraw consent at any time, where we rely on consent. This does not affect anything we did before you withdrew it.
To use any of these rights, contact us (section 1). You do not usually have to pay a fee. We will reply within one month, which may be extended by two further months for complex requests. We may need to confirm your identity first.
11. Cookies
Cookies are small files stored on your device when you visit a website. We use:
• Strictly necessary cookies, which make the site and enquiry form work. These do not need your consent.• Analytics cookies Google Analytics , which tell us how visitors use the site. We set these only if you accept them.• Third-party content: pages with embedded YouTube videos may set YouTube cookies when you play a video, Privacy-enhanced embedding is used.
You can accept or reject non-essential cookies when you first visit, and change your choice at any time through [the cookie settings link in the footer]. You can also block cookies in your browser settings, although parts of the site may then not work.
Our online shop is run on Shopify and sets its own cookies, which are explained in the shop's cookie banner.
12. Complaints
If you are unhappy with how we have handled your personal data, please contact us first (section 1) so we can try to put it right. We will acknowledge your complaint within 30 days and tell you the outcome without undue delay.
You also have the right to complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, telephone 0303 123 1113.
13. Children
Our website and services are aimed at businesses and adults. We do not knowingly collect personal data from children under 13.
14. Links to other websites
Our website links to other sites, including our social media pages and online shop. Those sites have their own privacy policies, and we are not responsible for how they use your data.
15. Changes to this noticeWe review this notice regularly. The current version is always on this page.
Last updated: 02/10/2026
Contact us : moc.8881anihc-ssehcud%40seiriuqne